Built on strong values

Here at Diamond Brands, we believe in a set of core values that drive our success and create a positive work environment. These values guide us in everything we do, from building our culture, to developing strong relationships and achieving our business goals.

Our Values

Growth Mindset
We're always looking for ways to improve, innovate and reach new heights. We value new ideas and encourage personal growth at all levels, whether it's mastering new skills or developing a fresh perspective.
Integrity Always
We act with honesty and transparency in all our dealings, building trust with our partners and colleagues.
Action-Oriented
We're a team that gets things done. We're efficient, proactive, and dedicated to delivering on our promises.
Stronger Together
Teamwork is the cornerstone of our success. We leverage each other's strengths and celebrate our collective achievements.
People Centric
We put our people and customers at the heart of everything we do. Our commitment to each other, top-notch quality and exceptional service ensures we earn trust and loyalty and keep it.
Safety First, Always
We prioritise the health and safety of our team members, creating a secure and well-being focused work environment.

Team behind Diamond Brands

The Diamond Brands team mission is to help your brand continue and flourish post sale. and we are able to accommodate all manner of exits. Whether you are an exhausted founder looking for a simple cash exit (to never look back) or want to see your business, which is a reflection of years of hard work and dedication, flourish under a passionate and responsible team.

With a portfolio of existing successful E-Commerce brands, Diamond Brands is able to draw on its comprehensive internal capability to fund, accelerate and support your brand as it continues on its journey...
Cross Disciplines
A diverse in-house team of business leaders, sales, marketing, content and design professionals.
Optimised Logistics
Advanced logistics capabilities with a large existing warehouse facility and team.
Brand Specialists
Brand and Category managers with experience in supporting staff and accelerating growth. Assisting with new product development multi-channel strategies and international expansion.
Well Supported
An in-house finance and business acquisition team, backed by funding ready for further investment.

Meet the team

Katrina Paras
CEO
With over 20 years’ experience bringing consumer products to market, Katrina has a proven ability to deliver growth through strategic planning, product development, brand building and effective go to market strategies. Katrina has thorough knowledge of a variety of distribution channels across the Asian Pacific market, including e-commerce, grocery, and big box retailers and has experience distributing to global markets including the UK and USA. 

Having worked in both SME’s and large global corporations Katrina has an empathetic understanding to the challenges experienced as a business navigates through its growth journey.
Nick White
Mergers & Acquisitions
Nick has over 10 years of Mergers & Acquisitions (M&A) experience, previously serving as a Director in PwC's mid-market transaction advisory team in Sydney. 

Passionate about small and mid-market Australian business, Nick is balanced and practical with respect to corporate acquisitions and partnerships. His integrity-based and outcome-driven approach aims to create an efficient process that results in a fair outcome for the parties involved, while being respectful of each founder’s core beliefs, values and goals.
Kurt McGarry
Marketing & Systems Integration
With over 10 years in the digital space, Kurt manages a team of 5 and is passionate about growing our brands digital presence online. In an ever changing digital environment, Kurt works with owners and brand managers to accelerate online returns and explore untapped opportunities across google and the broader social media platforms. Kurt currently oversees the digital integrations and operation of 12 brands and 24 websites across 5 countries.
Grant Brown
Finance
Grant is our in-house finance manager and accountant. From an acquisition perspective, Grant is the key member of Diamond Brands in understanding the long term financial performance and outlook for your business. Grant will cut through the lingo and aim to provide a no nonsense approach to our financial due diligence.
Our Testimonials

What founders say about us

  • “I first heard from Mark regarding a potential sale of my business in 2021. When the time was right, we moved on that proposal, a price was agreed to and we worked through the process of completing. Mark and Kurt were knowledgeable with the E-Commerce side of things, were easy to deal with and they visited the factory to ensure a smooth handover both digitally and physically. There were no surprises and they paid on time and in full and I wish them all the success with Shade Matters business moving forward.”
    Shade Matters
    Founder
  • “When the timing was right for me to sell my business Go Horse, I dealt directly with Mark and his offsider Kurt. They had experience with E-Commerce brands and I was happy to sell to them with the hope that they could revive what was once a strong and dynamic family business. After agreeing on a price for the business and the inventory we moved forward with a very basic Due Diligence process to minimise costs for both parties. From the start Mark outlined what the process would look like, there were no surprises and upon completion I was happy with the outcome. I would have no hesitation recommending or dealing with them in the future.”
    Go Horse
    Founder 
    Paul Brazier
  • “My business Hardware Box was sold in 2023 via a Business Broker, who arranged the initial meeting with Mark. An initial offer was made that afternoon and once accepted, a thorough yet manageable due diligence was undertaken. I found Mark to be straightforward to deal with and Katrina showed great attention to detail ensuring the Business Handover was as seamless as possible. Also having a team in Tech and Finance made navigating the numerous challenges of transition and DD more achievable. When all was done, the sale was completed in full and on time. My staff remained on within the business and I am confident that with the team they have there that they will only look to build on its past success.”
    Hardware Box
    Founder
  • "I sold my business, Gutzbusta, through Diamond Brands in 2021. The process was simple and straightforward, taking no longer than 8 weeks from my initial reach out to completion. Mark was easy to deal with, quickly addressing any questions or concerns I had along the way. I was also offered a position to remain on as a remote part-time staff member within the business, which suited both myself and my family perfectly moving forward. I would recommend Mark, Kurt and the team to future sellers for their professionalism and straightforward approach. They made the entire process as easy as possible, which enabled me to focus on preparing for the upcoming change. Overall, this was a great experience and I look forward to continuing to work with them in the future."
    Gutzbusta
    Founder
  • "After more than 50 years of family connection, selling our business was both a commercial and personal decision. From the outset, I had strong trust and confidence that the transaction and due diligence would be completed smoothly, professionally and fairly. It was also important to me that our long-standing team would be respected and supported under new ownership, and that we shared common values and a clear vision for the future. Throughout the process, that trust was well placed, and I’m confident the business is well positioned for its next chapter. Overall, it was a very positive experience, and I look forward to continuing our relationship moving forward.”
    Haverford
    Mark Winney

Become part of the Diamond Brands family

Get in touch with us

Not sure if we're the right fit?

Send us your business info and we’ll let you know if we can help you achieve your goals.
Contact Form
Headquarters - Sydney
Unit 7 1-13 Childs Rd, Chipping Norton NSW 2170
© Diamond Brands 2026. All rights reserved.
crossmenu